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Consumer Trends '08 Produce Marketing Association's Produce Solutions Conference "Consumer Trends '08" Focuses On Fast-Growing Ethnic Consumer Groups Cuisine. "Consumer Trends '08" — April 3-5 in Newport Beach, CA. Learn about cuisine first-hand from experts and consumers. Jim Perkins will be on hand to discuss consumption trends ranging from Spicy Swank Nuevo Cuisine to Tempting Fruit Infused Beverages.
ANTAD – March 2007 – Guadalajara, Mexico Group Retail Experience - ULATAM Retail to lead grocers to Guadalajara in March 2007 Join Jim Perkins and the Staff of Ulatam Retail Solutions at this very important food and grocery conference in Guadalajara, Mexico. ANTAD is Mexico’s National Association of Convenience, Grocery and Department Stores and expects 17,500 attendees and will have more than 10 countries participating in this exhibition. This is an excellent opportunity for US and Canadian Retailers to better understand how retailing south of the border can and does impact future consumption habits of recent arrivals to the US and Canada. New product awareness, brand strength and Consumer Trends at the Grocery, Drug and Convenience channels will be explored as well as a look at grocery at the actual retail store. If interested in further details on ANTAD and the Group Retail Experience, please contact Jim Perkins at jperkins@ulatam.com or call 312.952.0963
Hispanic Retail 360 Summit Hispanic Retail 360 in its second annual event called on Ulatam founder Jim Perkins once more. This year Perkins immersed attendees through Hispanic Retailing Efforts in Chicago in real retail units. Jim Perkins was the keynote speaker at last year's innaugural event (SEE BELOW) and this year he provided "Lessons from the Street" allowing participants an internal look at proven and successful retail practices at a very local level, in the store and on the shelf at various types of retailers including large and small box retail efforts. For more information, please contact Jim Perkins or visit www.hispanicretail360.com
Important GFIA Conference The Georgia Food Industry Association is the only trade association dedicated solely to representing the grocery industry. GFIA members include retailers, wholesalers and suppliers doing business in Georgia. This year the GFIA presented Ulatam President Jim Perkins as the Hispanic Retailing Expert at the Amelia Island Conference. Perkins shared with over a thousand participants his knowledge and insight into retailing, supplying and providing to the US Hispanic Consumer. Information: www.gfia.org
Utah Conference Love Communications in association with Hispanic Marketing & Consulting called on Jim Perkins to speak at their January Utah Conference. "Embracing the exploding Hispanic/Latino market: marketing & human resource strategies to grow your business." This demographic has grown an amazing 224 percent in Utah during the last 15 years, and so has its purchasing power. However, many businesses have not yet discovered this potential not only for customers, but for employee recruitment as well. Details: www.hmc-ut.com
Dallas Retail Conference Ulatam founder Jim Perkins was the keynote speaker on "Leveraging your retail environment to reach the Hispanic customer" at this outstanding event. The Hispanic Retail 360 Conference & Expo is the premier event aimed at helping retailers maximize their business to the growing Latino population. With top industry experts and unparalleled marketing information, the Hispanic Retail 360 Conference & Expo is the only conference and exposition designed to help retailers target, segment and execute merchandising and marketing plans effectively to Latino shoppers.
New York Conference Jim Perkins spoke at the IQPC Conference in April 05 on "Developing a Relationship with Hispanic Consumers". To understand culture is to better understand the similarities and differences when attempting to reach the Hispanic Consumer and understand behavior. Understanding the concepts of High Context and Low Context Culture can assist firms when approaching this unique segment. The session focused on perception of code switching and provided examples of how and when and when not to rely on Code Switching as a vehicle to attract the Hispanic Consumer. Examples of country culture, company culture and even Fortune 500 cultural blunders at the retail level were presented.
Pharmaceutical Industry ÚLATAM™ provides a major US pharmaceutical company with advice on cultural and product expansion into bodegas across the United States.
Wooing the Ethnic Customer Convenience Store News, a periodical for the convenience and grocery industry recently asked Ulatam Retail Solutions Group Founder Jim Perkins to comment on the purchasing habits of the varied Latin American Ethnic Consumer. For more information visit: www.csnews.com, keyword: Perkins
Speaking engagements Whether it be for a presentation to a Fortune Five Hundred Company, to Academia or to a Non Profit, Jim Perkins is available for speaking engagements to share his knowledge, strategic vision and international experience.
Packaged Goods category "Helping identify the products that will best be consumed by the US Hispanic as well as placing these products in national retailers and smaller bodegas where the US Hispanic shops has been an added benefit to our organization that Ulatam has provided." Major US Consumer Packaged Goods Company
Local Government Los Angeles County Department of Health works with Ulatam to better represent their services to the US Hispanic in Los Angeles County.
International Business Students Real world work combined with academic acumen allows Jim Perkins' international business students to gain a better understanding of marketing to Latin Americans as well as marketing to American Latin Americans.
Translation Services Ulatam provides language translation services with particular sensitivity to all marketing activities and incorporates language as a marketing device when creating promotions to reach the US Hispanic.
Now available Beyond Bodegas by Jim Perkins. Ulatam founder Jim Perkins displays his widespread knowledge of marketing and merchandising insights geared towards building sales at your retail site. Jim Madden (owner of Paramount Marketing Publishers Inc.) on Perkins, "His colorful retail background in the United States, Latin America, Spain and Mexico coupled with a passion for Spanish and his constant thirst for knowledge will ensure this to be a sensational book." Visit the publisher: www.paramountbooks.com
Ulatam Retail Solutions Group is a bilingual multi cultural team of experts specializing in transforming trends and growth patterns in the U.S. Latin American market into increased sales, additional profits and more frequent customer visits for your business. The ulatam.com site features the group's latest news and events on this page.

Testimonials

"An expert on the Hispanic Market offers advice for retailers."
Description introducing major article by Jim Perkins.
Convenience Store News, Sept 2003.

"Jim Perkins' keynote presentation at our Hispanic Retail 360 Conference set the tone for two days of indepth exploration into the minds of Latino consumers. By focusing on real life examples and the importance of cultural context, Perkins gave listeners food for thought and reason to re-examine some of their own Hispanic merchandising and marketing strategies."
Don Longo, editorial director, Hispanic Retail 360 Conference — VNU Publications, New York, New York

"Ulatam Retail Solutions Group brings attention to detail, in the language of my customer at my convenience store."
A. Farajollahi, ExxonMobil dealer, Los Angeles, CA.

"Understand your neighborhood. Look who is coming into your store that is not from your neighborhood. Neighborhoods change, and you need to change accordingly."
Convenience Store News, September 15, 2003. P 60.

Contact: crae@ulatam.com